The LA Times ran a feature on me, and I have to be honest — it stopped me in my tracks.
The piece, part of the paper’s Pet Projects series, covers my origin story: two kittens, a full-blown fur-flying turf war, and a desperate guy who built a janky outdoor enclosure just to get some peace in his apartment. It worked. The cats chilled out. And an idea for a company was born.
But this line from the article is the one I keep coming back to:
“What began as a personal attempt to solve a household cat feud has grown into one of the most visible cat-focused businesses in the country, if not the world.”
Nearly 600 builds later, I still don’t fully know how we got here. But, leaving a legal marketing career to build cat enclosures was the best professional decision I’ve ever made.
The article also gets into some things I genuinely care about — why Los Angeles is such a natural fit for catios (year-round weather, coyotes, million-dollar homes, and a city full of people who treat their cats like family), how we design with individual cats in mind (yes, wobbly cats and tripod cats need completely different layouts), and why COVID turned what felt like a niche idea into a full-blown industry.
There’s also the story of Romeo — a cat whose post-move behavioral spiral stopped cold the day his new catio was finished. His owner later told me it saved her marriage. That one still gets me.
Check out the full article at the LA Times.